IP Practice Group Presents CLE ~ Promoting and Protecting Your Intellectual Property with Cutting Edge Marketing Strategies

July 28, 2020
6:00 PM - 8:30 PM
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Cowan, Liebowitz & Latman, PC
114 West 47th Street, 21st Floor
New York, NY 10036
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The building blocks of any brand are its trademarks, copyrights, and patents. Given the complexities of marketing today, marketers need cutting-edge campaigns to stay competitive and promote a brand’s intellectual property. We will consider how to promote and protect a brand by leveraging creative tools and emerging technologies.

  • How and why should brands consider future marketing strategies as they develop their intellectual property?

  • What blunders may expose the brand to financial and legal risk? How can a brand’s agencies and influencers create risk for the brand?

  • What may prompt competitors and regulators to challenge a brand’s campaigns?

  • What are some best practices for balancing preemptive legal measures with business realities?

 

Speakers

Joshua Babbitt, Senior Vice President & General Counsel, Sydell Group

Kyle-Beth Hilfer, Of Counsel, Cowan, Liebowitz & Latman;

Reema Pangarkar, Associate, Cowan, Liebowitz & Latman

 

Agenda

6:00 PM - 6:30 PM // Registration
6:30 PM - 7:30 PM // Program
7:30 PM - 8:30 PM // Networking/Social 

CLE

Credits: 1
State: NY
Category: Areas of Professional Practice - Suitable for Transitional and Non-Transitional Attorneys

Sponsor

Click here to view the ACC-NYC financial aid policy

 

PHOTOGRAPHY POLICY

Your registration and attendance at this event indicates your consent to be filmed and/ or photographed and to the use of your image, without payment of any kind, for use in program(s) and for other promotional/ editorial activities of the Association of Corporate Counsel - New York City Chapter (ACC-NYC) for future use in any and all media, now known or hereafter created.

 

Tickets

$0.00 ACC-NYC Member

$50.00 Non-Member (Must be in-house counsel to register)