IP Practice Group Presents CLE ~ Promoting and Protecting Your Intellectual Property with Cutting Edge Marketing Strategies

July 28, 2020
6:00 PM - 8:30 PM
 Add to Calendar

Cowan, Liebowitz & Latman, PC
114 West 47th Street, 21st Floor
New York, NY 10036
Venue website

The building blocks of any brand are its trademarks, copyrights, and patents. Given the complexities of marketing today, marketers need cutting-edge campaigns to stay competitive and promote a brand’s intellectual property. We will consider how to promote and protect a brand by leveraging creative tools and emerging technologies.

  • How and why should brands consider future marketing strategies as they develop their intellectual property?

  • What blunders may expose the brand to financial and legal risk? How can a brand’s agencies and influencers create risk for the brand?

  • What may prompt competitors and regulators to challenge a brand’s campaigns?

  • What are some best practices for balancing preemptive legal measures with business realities?



Joshua Babbitt, Senior Vice President & General Counsel, Sydell Group

Kyle-Beth Hilfer, Of Counsel, Cowan, Liebowitz & Latman;

Reema Pangarkar, Associate, Cowan, Liebowitz & Latman



6:00 PM - 6:30 PM // Registration
6:30 PM - 7:30 PM // Program
7:30 PM - 8:30 PM // Networking/Social 


Credits: 1
State: NY
Category: Areas of Professional Practice - Suitable for Transitional and Non-Transitional Attorneys


Click here to view the ACC-NYC financial aid policy



Your registration and attendance at this event indicates your consent to be filmed and/ or photographed and to the use of your image, without payment of any kind, for use in program(s) and for other promotional/ editorial activities of the Association of Corporate Counsel - New York City Chapter (ACC-NYC) for future use in any and all media, now known or hereafter created.



$0.00 ACC-NYC Member

$50.00 Non-Member (Must be in-house counsel to register)